Ep 72: “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.

In this episode, we cover:

• The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before
• What self-belief actually looks like in practice
• The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics
• The behind-the-scenes of building Enoléh, the team, the challenges, and the dream

Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you.

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CHAPTERS

00:00 Introduction to Bernicia

02:05 From makeup to wider mission

06:22 Gaining confidence

11:25 Building repeat customers and loyalty

13:56 Why wigs matter

20:45 Building a fashion forward brand

25:42 Launching with a business partner

31:51 The ‘Just Do It’ mission

40:13 Smart category strategy

41:22 Quality over ego

43:30 Bernicia’s 2 year vision

45:58 Dream retail partners

47:23 Business non-negotiables

49:30 Quickfire habits & lessons

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FOLLOW BERNICIA

Instagram: https://www.instagram.com/berniciaboateng/

TikTok: https://www.tiktok.com/@realberniciaboateng

Enoléh: https://www.instagram.com/enoleh/

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