Proc-N-Roll : Your guide to practical procurement!15 Apr

Be an Intrapreneur: Applying Startup Principles to Procurement

Welcome to another episode of Proc n Roll! Today, Conrad sits down with Peter Teresi, founder and CEO of Certificial, to explore what it really takes to build the mindset of an innovator. Peter shares his journey from the early days of MSNBC to revolutionizing data standards in the insurance industry.

The two founders also dive deep into the power of intrapreneurship. Peter highlights how a side project, building an API solution to operationalize standard adoption at ACORD, grew into the wildly successful ACORD Solutions Group. Leading that flourishing subsidiary as CEO gave Peter the exact confidence he needed to finally take the plunge and launch his own startup, Certificial.

If you want to learn the difference between simple efficiency and true transformation, how to turn an internal side project into a global success, and why you need to master the "30-Hour Rule" to carve out time for innovation, this episode has you covered.

Timestamps:

(00:53) – Episode Intro & Welcome

(02:30) – Peter's early tech roots at Microsoft & the launch of MSNBC

(07:23) – Moving past paper forms: What ACORD really does with data standards

(11:18) – How to build an "Innovation Mindset" and identify real problems

(17:25) – Conrad's missed opportunities (and the blank space that led to Graphite)

(20:57) – The origin of Certificial: From broken resumes to transforming COIs

(24:56) – Efficiency vs. Transformation: Why the "Easy Pass" model isn't enough

(38:02) – The reality of executing an idea and why investors bet on the person

(42:33) – The 30-Hour Rule: Why you must make time to innovate in your day job

(44:59) – Peter’s time-machine leadership advice and the importance of hiring the right team

About Proc n Roll

Proc n Roll is your go-to podcast for practical, no-nonsense insights into the world of procurement. Hosted by Conrad Smith, Zachary Bachir, and Natasha Gurevich. Whether you are looking to build a better operating model, adopt the latest in AI and tech, or transform your career path, we bring you the strategies and stories that matter. Be sure to hit that like button, comment your thoughts, and subscribe so you never miss an episode!

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