We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it? Kipp dives into the rise of Answer Engine Optimization (AEO) and how AI search engines are transforming the way businesses are found and recommended online. Learn more on why traditional Google search is no longer enough, how AI-driven recommendations are shaping customer decisions, and the must-do strategies to ensure your brand shows up across every major AI-powered search engine. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Zendesk https://www.zendesk.com/ Intercom https://www.intercom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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Episoder(448)

Where to Spend Your 2027 Ad Budget, Explained Simply

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How Liquid Death Turned Going Viral Into Millions in Sales

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30 Jul 16min

If Your Team Is Producing AI Slop, Here's How To Fix it

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How to Automate ALL of your Marketing w/ Claude Cowork

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23 Jul 26min

Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY

200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest Chris Koerner (entrepreneur an...

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Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and m...

16 Jul 21min

If You're A Marketer, Copy These Codex Skills (Or Stay Behind)

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (...

14 Jul 32min