Ep 113: How to Overcome Imposter Syndrome & Build Confidence as a Coach

In this solo episode of Shadow Work, WTF?, Caitlin is getting honest about one of the most paralysing experiences coaches face - imposter syndrome.

That rising panic before a client call. The second-guessing after a session. The freeze when it’s time to sell your offer. The constant wondering: “Am I actually good at this…or have I just been winging it?”

Whether you’ve just started coaching or you’ve got certifications under your belt, imposter syndrome doesn’t discriminate. It lingers in the background, convincing you that you need to fix yourself before you’re allowed to help anyone else.

In this episode, Caitlin shares the 10 most common signs imposter syndrome is running your coaching business (some you won’t even realise are symptoms), and what it actually takes to build real, embodied confidence - not just the polished Instagram version.

She also opens up about her recent wedding, why she changed her last name (yes, she’s now Caitlin Clark), and how devotion - not perfection - is at the heart of both marriage and coaching.

This episode is for you if:

- You’re avoiding showing up online or selling because you don’t feel “ready enough.”

- You feel anxious before (and after) every client session, overthinking every word.

- You’ve got the training—but still don’t feel confident in your ability to truly hold space.

- You secretly hope people don’t say yes to working with you because you’re afraid you can’t deliver.

- You keep investing in personal development to try and fix the parts of you that still feel “not enough.”

What we’ll cover:

💬 The 10 subtle signs that imposter syndrome is running your coaching business

🧠 The shame-fuelled belief that you need to be fully healed to help others

⚠️ How overdelivering, overcoaching, and “fixing” your clients can actually be a trauma response

🔎 The difference between fact vs fiction in your self-doubt

👣 The 5 real steps to building embodied confidence (not performative hype)

Resources Mentioned:

🎓 Learn more about the Shadow Alchemy Certification (investment increases 1 July) https://shadowalchemycoaching.com

💥 Join the free Doubt to Devotion Masterclass on 18 June → Register here (+ $1,000 in live giveaways!) https://shadowalchemycoaching.com/devotion

📝 Download the Free Coaching Breakthrough Prompts: https://shadowalchemycoaching.com/breakthrough-short

📸 Follow Caitlin’s wedding reflections: @complete_bycaitlin

💬 Hang out with us on Instagram: @shadowalchemycoachingacademy

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