Chapter 1: What is SEO?

What is SEO?

The full form for SEO is “search engine optimization.”

To be honest, it is just a set of basic steps you need to be doing to help your internet content reach the right kind of people.

So you are just trying to connect to the kind of people who would love your content and appreciate your product or service or content.

Though the full optimisation is expected to be for the robots or shortly bots of search engines, it is in reality for the people and humans you are likely to read your content.

So your content has to answer a query of your right audience or target audience. And there are over 3.5 billion searches in a day. So trust me, when I say this, there is enough traffic for everyone who is putting in efforts.

So is that all SEO is about? Giving content for people who searching for it?

Not really. We still have to please the bots to show our content to the audience we want to reach.

So the core of SEO apart from the basics is to help get your content pushed out into various formats and ways which is easier for the bots to understand as well showcase for relevant searches.

So to conclude - Search engines are basically listing out content that they have analysed to be relevant to the searchers query.

And how do they analyse it? They literally process billions and billions of content pieces and evaluate them by various parameters to determine which content is most likely to answer your query.

Some examples:

What’s the weather like? - You are likely to get today’s current temperature and forecast for the rest of the day plus forecast for the upcoming days. As this is what would help clarify the searcher intent in the best possible manner.

How to tie a tie?

Video is shown in the search results. You can follow image based instructions but hey a video is likely to teach you better on how to tie a tie or a particular kind of tie knot.