Social Media Consumption and Food-Consumption in Contemporary Kuwait

The LSE Middle East Centre hosted a Kuwait Programme workshop, presenting research on the influence of social media on food-consumption behaviours in Kuwait. Kuwait is experiencing public health challenges driven by rising rates of non-communicable nutrition-related diseases such as diabetes and obesity. According to the World Bank, the prevalence of diabetes in Kuwait increased tenfold between 2000 and 2021, with approximately 25% of Kuwaiti adults now affected. Adding to this issue is the widespread social media culture in Kuwait surrounding food photography. There is a significant trend among individuals, as well as social media influencers, to share food-related content on platforms. The extensive use of digital platforms, combined with Kuwait's unique social media culture, offer new and unique avenues for studying how online content and interactions might shape food-consumption behaviours. This research addresses the influence of social media on food-consumption behaviours in Kuwait. Meet our speakers Fabrício M. Fialho is Assistant Professor of Sociology at HSE University and Research Fellow at the LSE International Inequalities Institute. His current work has focused on public opinion research and quantitative research methods. Abrar Al Hasan is an Associate Professor of Information Systems and Operations Management at the College of Business Administration, Kuwait University. Her research interests include Social Media and Social Networks, Health IT, Online Markets, Digital Innovations, Crowdsourcing, and the Economics of Information Systems. Meet our chair Dr Aygen Kurt-Dickson is Senior Innovation Development Manager in the LSE Innovation & Impact team focuses on enhancing LSE’s I&I ecosystem through improved connections between LSE research and innovation and by building internal and external relationships to facilitate innovation.