Three Patterns of Lost Opportunities

Three Patterns of Lost Opportunities

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.

LINKS

"Three Patterns of Lost Opportunities" article by Blair Enns for winwithoutpitching.com

Brigadoon.live

"Slapping Down Your Childlike Glee" 2Bobs episode

"Debriefing After a New Business Call" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode

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Episoder(247)

Employee Retreats for Remote-First Teams

Employee Retreats for Remote-First Teams

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where onli...

29 Jul 20min

Productization (Again)

Productization (Again)

Blair changes his mind on productized services. Again. And AI is the reason.   LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com

15 Jul 23min

Thirteen Signals Your Website Should Send

Thirteen Signals Your Website Should Send

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 Signals Your Website Might Send" by...

1 Jul 20min

Embrace the Marketing Mess

Embrace the Marketing Mess

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess...

17 Jun 24min

Firms Most at Risk

Firms Most at Risk

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves...

3 Jun 26min

Pricing Resentment

Pricing Resentment

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant...

20 Mai 20min

People vs. Profits

People vs. Profits

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing ...

6 Mai 21min

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