POD 54 - AEO is going to change a lot - with Mason Poe

POD 54 - AEO is going to change a lot - with Mason Poe

I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks anything repeatable will be replaceable, how Edgar Allan has built a story-first approach to agency work, and what it really means to move upmarket with Webflow. We also talked about the Webflow partner directory, the dirty secret of digital agencies, and the gap between exponential technology change and incremental human change being the real opportunity for builders right now.

Check out Mason
https://www.linkedin.com/in/masonpoe/
https://x.com/masonpoe
https://www.edgarallan.com/

Also MentionedEpisode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8Profound: https://www.tryprofound.com/Ethan Smith (CEO @ Graphite.io): https://www.linkedin.com/in/ethanls/Josh Grant: https://substack.com/@joshgrantstackedgtm

Timestamps00:00 teaser00:28 The Future of Websites and Media09:41 Building Edgar Allan15:18 First Enterprise Client Experience18:37 Story Driven Approach23:58 Integrating Brand and Stories32:04 Webflow's Brand Evolution and Community Engagement38:32 Understanding AEO: Answer Engine Optimization45:05 Understanding Metrics in the New Landscape48:12 Tools For AEO52:49 The Future of AEO and Web Development56:37 Ephemeral Software01:01:04 Webflow Community01:05:27 Improving the Webflow Partner Directory01:09:06 Security & Enterprise Projects01:11:48 The Future of Work01:15:10 The Weird Finnish Thing

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Episoder(62)

POD 62 - The component library for Awwwards-level work - with Ilja van Eck

POD 62 - The component library for Awwwards-level work - with Ilja van Eck

In this episode, I sit down with Ilja van Eck, a designer and Webflow developer from the Netherlands, now living in Belgium. Ilja has quietly built one of the strongest track records in our space, wit...

22 Jun 1h 8min

POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

In this episode I sit down with Florian Bodelot, co-founder of Digidop, a Webflow premium enterprise partner based in Paris. Florian shares how Digidop went from two founders in business school buildi...

15 Jun 1h 22min

 POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning L...

8 Jun 1h 8min

POD 59 - Layoffs, Meetups & Community - with Chris Skitch

POD 59 - Layoffs, Meetups & Community - with Chris Skitch

Chris Skitch is a Webflow Global Leader and the host of the London Webflow Meetup, the largest in-person Webflow meetup in the world. In this episode, we talk about the Webflow layoffs and what they m...

1 Jun 1h 17min

POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible glob...

25 Mai 1h 18min

POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why ...

18 Mai 1h 13min

POD 56 - Making sense of AEO - with Yar Al Roshidi

POD 56 - Making sense of AEO - with Yar Al Roshidi

In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freel...

11 Mai 2h 20min

POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk abou...

4 Mai 1h 14min

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