Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav
Israeltech29 Apr

Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav

What does influencer marketing actually look like in cybersecurity?

In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B influencer marketing works when the audience is made up of decision-makers, not consumers.

From the early days of building Cyfluencer to working with global cybersecurity companies, Yael explains why trust matters more than reach, how Israeli and American companies approach marketing differently, and what it takes to build influence in a highly technical space.

The discussion also covers how influencers shape brand perception, why authenticity still matters, and how this model fits into the broader Israeli tech ecosystem.

Hosted by Yoel Israel

---

00:00 Intro and Cyfluencer story

03:00 Israel vs US marketing mindset

06:00 What B2B influencer marketing is

09:00 Sales cycles and brand building

11:00 How trust is actually built

15:00 Where influencer marketing fits

18:00 Why authenticity matters

22:00 Growing an audience from zero

28:00 Creative ways to use influencers

33:00 Why Cyfluencer works

---

Thank you to our incredible partners for making this all possible!

IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries.

To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech

IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/

---

Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable

Follow IsraelTech on your fav social media feed

X (Twitter): https://x.com/IsraelTech

LinkedIn: / israel-tech

Facebook: / israeltech48

Instagram: / israeltech48

TikTok: / israeltech48

Spotify: https://open.spotify.com/show/7fkZX1R...

Follow Yoel on your fav social media:

Instagram: / yoeltisrael

LinkedIn: / yoeltisrael

X [Twitter]: / yoeltisrael

Facebook: / yoeltisrael

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(105)

Why Israel Recognized Somaliland, and What Comes Next ft Ahmed Abdlahi

Why Israel Recognized Somaliland, and What Comes Next ft Ahmed Abdlahi

In December 2025, Israel recognized Somaliland, a Muslim democracy in the Horn of Africa that has governed itself since 1991. For many Israelis, it was the first time they had heard of the country.Ahm...

3 Nov 43min

The Jewish Mother Effect Driving Israeli Tech ft Tom Granot

The Jewish Mother Effect Driving Israeli Tech ft Tom Granot

Tom Granot started writing code when he was 12. Today he barely writes it at all. He spends his time helping deep tech founders figure out how to sell what their engineers built, and making YouTube vi...

22 Okt 52min

How Israel Became a Mobile Gaming Powerhouse ft. Dan Bouzaglo of Snooze

How Israel Became a Mobile Gaming Powerhouse ft. Dan Bouzaglo of Snooze

Some of the most profitable mobile games in the world were built in Israel, but the industry behind them is rarely mentioned when people talk about Israeli tech.Dan Bouzaglo, Founder & CEO of Snooze, ...

13 Okt 41min

Don't Be a Nebach: How to Actually Network in Tech ft. Helena Baker of English Speaking Networking

Don't Be a Nebach: How to Actually Network in Tech ft. Helena Baker of English Speaking Networking

Arrive 10 to 15 minutes early. Eat before you go. Leave the backpack at home. Keep conversations to about seven minutes.Helena Baker, Founder of the English Speaking Network, has spent years running n...

28 Sep 44min

Israeli Work Culture Looks Like Chaos. It Works. ft. Paul Gladstone

Israeli Work Culture Looks Like Chaos. It Works. ft. Paul Gladstone

What happens to your team when the manager disappears for a week?Paul Gladstone believes the answer reveals a great deal about the manager, the systems they have built, and the culture they have creat...

16 Sep 49min

Israel Uses AI To Predict Terrorists ft. Kira Radinsky

Israel Uses AI To Predict Terrorists ft. Kira Radinsky

AI can identify a patient at risk or even predict a terrorist attack, but a prediction only matters if someone acts on it.Kira Radinsky, Co-Founder and CTO of Diagnostic Robotics, joins Yoel Israel to...

8 Sep 31min

He Wrote the First Check in Cursor ft. Michael Fertik of Verdict Capital

He Wrote the First Check in Cursor ft. Michael Fertik of Verdict Capital

Most venture investors wait for traction. Michael Fertik invests before the company is incorporated, before there is a product, and sometimes before the category has a name.Michael, Managing Director ...

31 Aug 58min

Is Israeli Directness Killing Your Startup? ft. Helen Gottstein of Loud and Clear

Is Israeli Directness Killing Your Startup? ft. Helen Gottstein of Loud and Clear

Helen Gottstein of Loud and Clear Training helps founders, CEOs, and executives communicate more effectively in meetings, interviews, and presentations.In this episode of IsraelTech, Helen joins Yoel ...

24 Aug 41min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
utbytte
rss-skravla-gar
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
rss-neste-generasjon-med-emilie-stordalen
liberal-halvtime
stormkast-med-valebrokk-stordalen
pengepodden-2
pengesnakk
okonomiamatorene
morgenkaffen-med-finansavisen