346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

What does hearing have to do with performance on the pickleball court?Live from the American Academy of Audiology (AAA) Conference 2026 in San Antonio, Shari Eberts speaks with Christine Jones, Vice President of Marketing, Wholesale U.S. at Sonova, about Phonak’s new partnership with USA Pickleball and the launch of the nationwide “Hear to Win” campaign.The initiative aims to encourage a more proactive approach to hearing health by highlighting the role hearing plays in social connection, communication, and active lifestyles. With nearly 20 million players in the U.S., pickleball offers a fast-growing platform to engage consumers through tournaments, courtside activations, and digital outreach—including hearing screenings, technology demonstrations, and connections to local providers.In the conversation, Jones discusses how hearing technology is being positioned as a performance enabler in both sports and everyday environments, and how the campaign is designed to bring greater awareness to hearing health through community engagement and real-world experiences.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.

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Visit us at: https://hearinghealthmatters.org/thisweek/

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Episoder(376)

368 - Listen Up: A New Push to Make Hearing Screening Routine at 50

368 - Listen Up: A New Push to Make Hearing Screening Routine at 50

Hearing loss often develops gradually, which means many people may not recognize changes until they begin interfering with everyday communication. A new national initiative is looking to change that b...

29 Sep 16min

367 - Oticon Reveal Hearing Aids: Inside the New Dual AI Technology

367 - Oticon Reveal Hearing Aids: Inside the New Dual AI Technology

Oticon’s new Reveal hearing aid platform introduces a Dual AI approach designed to manage speech and contextual sounds while preserving the broader sound environment around the listener. Andrew Bellav...

16 Sep 35min

366 - FDA Expands Pediatric Cochlear Implant Candidacy: What’s Changed?

366 - FDA Expands Pediatric Cochlear Implant Candidacy: What’s Changed?

Pediatric cochlear implant candidacy has expanded significantly in recent years, creating opportunities for earlier intervention and opening the door to implantation for children who may not have been...

10 Sep 24min

365 - Beyond the Audiology Appointment: How HLAA Supports People with Hearing Loss

365 - Beyond the Audiology Appointment: How HLAA Supports People with Hearing Loss

For people with hearing loss, many of the biggest challenges happen outside the clinic—from navigating difficult listening situations to managing the emotional and social impact of hearing loss.Shari ...

8 Sep 24min

364 - Inside Fortell’s Push Into the Prescription Hearing Aid Market

364 - Inside Fortell’s Push Into the Prescription Hearing Aid Market

Fortell is taking an unusual path for a hearing aid startup: entering the prescription hearing aid market with proprietary AI technology, its own clinics, and a care model built around audiologists.Sh...

2 Sep 38min

363 - Phonak EON Hearing Aids Deep Dive: Smaller Sphere, Smarter AI and Auracast

363 - Phonak EON Hearing Aids Deep Dive: Smaller Sphere, Smarter AI and Auracast

Phonak’s new EON hearing aid platform brings a smaller Sphere design, a new HYPERSONIC AI chip, expanded Spheric Speech Clarity, improved wind noise management, and Auracast connectivity.Andrew Bellav...

31 Aug 48min

362 - From Captions to Context: Rylo’s Vision for AI-Powered Communication

362 - From Captions to Context: Rylo’s Vision for AI-Powered Communication

AI-powered captions are becoming increasingly common, but Rylo CEO and co-founder Tomer Aharoni believes accessible communication needs to go much further than simply converting speech into text.Shari...

27 Aug 19min

361 - Inside Signia MaX Hearing Aids: Four DNNs and a New Approach to Sound Processing

361 - Inside Signia MaX Hearing Aids: Four DNNs and a New Approach to Sound Processing

What changes when a hearing aid uses four specialized deep neural networks at the same time? Andrew Bellavia travels to Munich for an early look at Signia MaX, the company’s new hearing aid platform b...

24 Aug 33min

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