346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

What does hearing have to do with performance on the pickleball court?Live from the American Academy of Audiology (AAA) Conference 2026 in San Antonio, Shari Eberts speaks with Christine Jones, Vice President of Marketing, Wholesale U.S. at Sonova, about Phonak’s new partnership with USA Pickleball and the launch of the nationwide “Hear to Win” campaign.The initiative aims to encourage a more proactive approach to hearing health by highlighting the role hearing plays in social connection, communication, and active lifestyles. With nearly 20 million players in the U.S., pickleball offers a fast-growing platform to engage consumers through tournaments, courtside activations, and digital outreach—including hearing screenings, technology demonstrations, and connections to local providers.In the conversation, Jones discusses how hearing technology is being positioned as a performance enabler in both sports and everyday environments, and how the campaign is designed to bring greater awareness to hearing health through community engagement and real-world experiences.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.

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Episoder(354)

345 - U.S. Ski Jumper Estella Hassrick on Hearing Loss, Hearing Aids, and Competing at the Highest Level

345 - U.S. Ski Jumper Estella Hassrick on Hearing Loss, Hearing Aids, and Competing at the Highest Level

What does it take to compete at the highest level of sport while growing up with hearing loss?In this conversation, U.S. ski jumper Estella Hassrick shares her journey—from being diagnosed with heredi...

28 Apr 20min

344 - Sound Preference: Bridging the Gap in Hearing Aid Fit and Satisfaction

344 - Sound Preference: Bridging the Gap in Hearing Aid Fit and Satisfaction

Could understanding individual sound preference be the key to improving hearing aid adoption and satisfaction?Bob Traynor, live from WSA headquarters in Copenhagen, speaks with Lise Henningsen, Head o...

20 Apr 24min

343 - How PowerPoint Captions Helped Everyone Follow Along

343 - How PowerPoint Captions Helped Everyone Follow Along

What happens when a once-in-a-lifetime travel experience is made truly accessible?In this conversation, Shari Eberts speaks with Dr. Alison Richard—former Provost of Yale and a leading primatologist—a...

14 Apr 28min

342 - A Brain-Based Approach to Tinnitus (Part 2): Making Sense of Treatment Options

342 - A Brain-Based Approach to Tinnitus (Part 2): Making Sense of Treatment Options

In Part 2 of this conversation, the focus shifts from understanding tinnitus to how it’s actually managed.Dr. Jennifer Gans returns to speak with Shari Eberts about tinnitus management strategies. Bui...

8 Apr 39min

341 - Giants of Audiology: Interview with Harvey Dillon, PhD

341 - Giants of Audiology: Interview with Harvey Dillon, PhD

Dr. Harvey Dillon’s career in audiology spans more than four decades of research, innovation, and leadership that have helped shape modern hearing care around the world. A former Director of the Natio...

1 Apr 54min

340 - NAL-NL3: What’s Changing in Hearing Aid Fitting—and Why It Matters

340 - NAL-NL3: What’s Changing in Hearing Aid Fitting—and Why It Matters

The NAL-NL3 fitting algorithm is now entering clinical practice, following GN’s recent global rollout—marking a significant evolution from the widely used NL2 standard. In this discussion, Pádraig Kit...

30 Mar 31min

339 - Hearing Loss and Media: Bridging the Gap Between Perception and Reality

339 - Hearing Loss and Media: Bridging the Gap Between Perception and Reality

Hearing loss affects millions of people across all ages—but you wouldn’t know it from mainstream media. New data from a multi-country survey reveals just how rarely hearing aids and cochlear implants ...

25 Mar 27min

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