E143 Stop Posting Like an Influencer When You're Trying to Build Something Real

Stop Posting Like an Influencer When You're Trying to Build Something Real

If showing up online feels exhausting, it's not because you're bad at it; it's because you're following advice built for people whose full-time job is being visible. And you? You're trying to run an actual business.

In this episode, I'm breaking down why most visibility advice doesn't work for founders, consultants, and people building real businesses. We're talking about the difference between performing for the algorithm and actually making it easy for the right people to find you.

I'll walk you through my own messy attempts at social media—from launching a professional Instagram out of panic (visibility without clarity is exhausting), to realizing OOO Marketing's aesthetic content wasn't actually doing anything, to rebuilding our entire Instagram strategy around our new product, Co-Pilot.

You'll hear:

Why "just post more" is terrible advice when you're already doing the actual work
The difference between visibility for influencers vs. visibility for problem-solvers
What actually matters: a point of view, a specific audience, and real consistency (not algorithmic anxiety)
Permission to build in private, pick one platform, and sound like yourself
Where I am now with OOO's Instagram and the shift from aesthetic content to building in public

Resources mentioned: From Idea to Action workshop, 90 minutes, $27, gives you actual clarity instead of more "post daily" advice. Grab it at ooo-marketing.com/bootcamp

CONNECT

Website: OOO-Marketing.com
📸 Instagram: @outofofficemarketing

GOING SOLO AND NEED A MARKETING CO-PILOT
OOO-Marketing.com/copilot

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(46)

E146 Imposter Syndrome at Work: You're Not Behind, You Just Joined Late

Every time I walk into a new project, the first all-hands meeting, the first Zoom with a team that's been in it for months, my brain does the same thing. How am I going to catch up. Will they figure m...

24 Jun 19min

E145 Summer Should Be Fun

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p...

3 Jun 9min

E144 The Permission You're Waiting For Is Yours

E144 The Permission You're Waiting For Is Yours You keep telling yourself you just need a little more time. A little more certainty. One more round of research before you make the move. Here's the ref...

21 Mai 23min

E142 The Quiet Ones: What Introverts Know About Leadership

They told you to speak up more. Be more visible. Work the room. And so you tried. You forced yourself into the open office, the networking events, and the constant collaboration. And it worked, until ...

22 Apr 23min

E141 Not Just the Loud One: Rethinking Extroverts

Here's a question nobody's asking: how are the extroverts doing? In this episode of Rabbit, Rabbit, Kristine and her extrovert co-founder Danielle have an honest, warm, and occasionally spicy conversa...

8 Apr 38min

E140 The Otrovert: Have They Finally Identified Me? A Lesson In Leadership

The Otrovert: Have They Finally Identified Me? A Lesson In Leadership You took the quiz. It said extrovert, because you light up rooms, command meetings, own a stage. But then you went home and needed...

24 Mar 19min

E139 Reinvention as a Return: How to Evolve Without Burning It All Down

We're in Life Design Mode for this Episode There's a season where nothing is technically wrong, but the old rules stop working. You're still capable. Still producing. Still holding it together. But it...

11 Mar 30min