The Packaging Rule Every AI Founder Gets Wrong On YouTube, Interview with Scott Simson | Episode #50

The Packaging Rule Every AI Founder Gets Wrong On YouTube, Interview with Scott Simson | Episode #50

Episode 50 with Scott Simson, CEO of Raffiti Media. Scott runs a YouTube done-for-you agency that's generated over a billion views for clients across seven years and close to 20 employees. He sat down with Charlie and Conor to break down exactly how AI founders, indie hackers, and vibe coders should be thinking about YouTube as a customer acquisition channel. The takeaways: YouTube is the only platform where a video you film today can still bring in leads in 15 years. Treat it like a search e...

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Episoder(52)

Copy Our AI Marketing Stacks | Episode #43

Copy Our AI Marketing Stacks | Episode #43

No guest this week -- just Charlie, Connor, and Mallory getting into the weeds on the exact tools and workflows powering their agencies, their products, and this podcast. If you're an AI founder or in...

19 Mar 1h 38min

SEO and Content Marketing in the AI Era with Brendan Hufford | Episode #42

SEO and Content Marketing in the AI Era with Brendan Hufford | Episode #42

What does it actually take to grow a SaaS company through content marketing when AI is reshaping search as we know it? In this episode, Charlie sits down with Brendan Hufford, head of marketing at Gro...

12 Mar 41min

Government Money Is Sitting There - Here's Why Most Founders Ignore It | Episode #41

Government Money Is Sitting There - Here's Why Most Founders Ignore It | Episode #41

Most founders building AI products are ignoring a $700B+ market sitting right in front of them: government contracts. In this episode, Charlie, Conor, and Mallory sit down with Maurice Harari, co-foun...

5 Mar 1h 33min

The GTM Strategy Most Founders Skip - Interview With Josh Lowman | Episode #40

The GTM Strategy Most Founders Skip - Interview With Josh Lowman | Episode #40

Most AI companies are not losing on product. They are losing on positioning. And Josh Lowman says they are solving the wrong problem entirely. Josh runs Goldfront, a category design studio in San Fran...

26 Feb 1h 52min

Andy Crestodina's Organic Growth Playbook for the AI Era | Episode # 39

Andy Crestodina's Organic Growth Playbook for the AI Era | Episode # 39

Andy Crestodina has spent 25 years building Orbit Media into one of the most respected content marketing agencies in the game. No paid ads. No outbound sales team. Just organic content that generates ...

19 Feb 1h 43min

ChatGPT Ads Are Here, Should AI Founders Care? | Episode #38

ChatGPT Ads Are Here, Should AI Founders Care? | Episode #38

OpenAI just opened up advertising inside ChatGPT, and the BGL crew breaks down what it actually means for builders, marketers, and AI companies. Conor shares his take from the paid media side, coverin...

12 Feb 1h 35min

What VCs Actually Look For When Investing | Episode #37

What VCs Actually Look For When Investing | Episode #37

Inside VC with Robert Harari 🎙️ We just dropped Episode 37 with Robert Harari, a VC since age 17 and co-founder of Raisy, an AI platform that connects founders with investors using behavioral data. W...

5 Feb 1h 44min

Building Out Loud & More | Episode #36

Building Out Loud & More | Episode #36

We hit record and talked about what's actually on our minds this week: our canceled Breckenridge trip that makes our heart hurt, building CampaignPilots in public and what we're learning from sharing ...

29 Jan 1h 51min

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