How He 3X’d Install-to-Paid in a Niche Fitness App Category

In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights.

Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads.

If you want to increase revenue without increasing installs, this is the playbook

You will discover:

✅ The onboarding system that helped 3X conversions

✅ A/B testing frameworks that impact real revenue

✅ Paywall optimization: pricing, framing & positioning

✅ Why small tweaks can lead to massive growth

✅ Meta Ads strategies that bring in high-converting users

✅ How to align ads → onboarding → paywall for better LTV

Learn More :

Website:

www.faithfull.ai

LinkedIn:

https://www.linkedin.com/in/michaelkdurst/

Instagram:

https://www.instagram.com/mike.k.durst

Work with us to grow your apps faster & cheaper:

https://www.appmasters.com/

You can also watch this video here:

https://youtube.com/live/4JtMp7Hkwb8

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Episoder(1066)

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