Ep. 104: Africa's Mixed Response to Digital Media, Social Media Optimization and A Jersey Signed by the Juventus Squad
90 Minutes Plus28 Jul 2020

Ep. 104: Africa's Mixed Response to Digital Media, Social Media Optimization and A Jersey Signed by the Juventus Squad

What lessons are there to learn from a man who works with over 50 football clubs, helping them with their digital media strategy?

In this episode of the podcast, I'm joined by Mario Leo, Founder and General Manager of RESULT Sport and Digital Sports Africa. We talked about the importance of football clubs being active on social media, and the beauty of data in football.

Mario also shared his experience working with brands like AS Roma, Manchester City, Juventus and Borussia Dortmund.

Follow me and say hello on Twitter @Papi_theGreat

Time Stamp

  • 00:00 - 03:20: Introduction
  • 03:20 - 07:35: Partnering With Football's Biggest Brands
  • 07:35 - 10:00: The Beauty of Data in Football (and Its Limits)
  • 10:00 - 14:00: The Beauty of Content Strategy and Understanding the Various Platforms
  • 14:00 - 17:25: The Relevance of Social Media to Marketing Channels
  • 17:25 - 20:00: How Nigerian Clubs Can Optimize Their Social Media Channels
  • 20:00 - 31:40: Jerseys Signed by Players, Football Courses and the Rhine Valley
  • 31:40 - 38:30: Africa's Mixed Response to Leveraging on Social Media and Digital Platforms
  • 38:30 - 47:00: Creating Content for the Fans and 3 Keys Football Clubs Can Use to Build a Following on Twitter and Instagram
  • 47:00 - 53:15: Kaufen Sie Ronaldo
  • 53:15 - 58:45: The Competitiveness of Football Across Europe
  • 58:45 - End: Conclusion


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