How to PR the End of the World
When an interviewer's first question is whether your product could kill all humans, you know it's serious.This week, David Yelland and Lauren Beeching look at how the boss of Anthropic, Dario Amodei, ...
16 Sep 31min
The Power of Good Vibes
It's a feeling, it's something you can't quite put your finger on - but you know it when you see it.This week, David Yelland and Farzana Baduel are all about the vibes. The good ones. Whether it's at ...
9 Sep 32min
PR's Rich Tapestry
If PR is all about weaving great stories, then the Bayeux Tapestry might just be the perfect example.This week, David Yelland and Farzana Baduel celebrate the comms coup that was 1000 years in the mak...
15 Jul 26min
Me Against the World
Whether you're a multimillionaire or the son of a King, sometimes it can still feel like everyone is out to get you.And so we turn to Nigel Farage and Prince Harry. Both are dealing with huge PR fallo...
8 Jul 24min
Just Answer the Question
Public life would be an awful lot easier if you never had to answer questions from pesky journalists.Or would it?This week, David Yelland and Farzana Baduel look at Andy Burnham's decision to not take...
1 Jul 33min
King Charles, Tax and Transparency
Declaring your tax isn't straightforward, as anyone's who ever filled out their own return will know.King Charles probably has someone to help with the scraps of paper and receipts - but he'll still h...
24 Jun 25min
Social Media Ban: Big Tech's 'Tobacco Moment'
The public is against you, politicians are against you and the emotional argument has been well and truly lost.Which is exactly where the likes of TikTok, Instagram and X find themselves following the...
17 Jun 27min
Hunter Biden: Back from the Brink
When you're routinely described as a crackhead and convicted felon who uses sex workers, it's fair to say your reputation can't get much worse.And so we turn to Hunter Biden. Often labelled the 'black...
10 Jun 27min
