The Meaningful Marketing Podcast with Chantal Gerardy15 Mai

EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman

More leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through.

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership.

Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently.

Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth.

Chantal unpacks:

· Why more leads won’t solve weak sales performance
· How mindset leaks into pricing and sales conversations
· Why marketing and sales teams need tighter alignment
· What strong sales ecosystems actually look like
· Why referrals still outperform many marketing tactics
· The role accountability and coaching play in sales success
· Why AI cannot replace emotional intelligence in sales

This episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance.

Connect with Greg Gladman

Visit Greg and SalesLP here:
https://www.saleslp.com/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥 Free marketing resources
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Find more episodes, along with show notes and video
👉 http://themeaningfulmarketingpodcast.com/

🌐 Learn more
👉 http://onlinebusinessmarketing.com.au/

🔔Subscribe

👉 https://substack.com/@meaningfulmarketing

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Episoder(83)

EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

If everyone likes your personal brand, there’s a good chance no one remembers it.In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with int...

4 Sep 45min

EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

You hire someone who looks great on paper.They’re confident. Experienced. Good with people.So why aren’t they selling?It’s easy to assume you’ve hired the wrong person.But what if they’re actually a g...

21 Aug 45min

EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

You might not need more leads. You might need to stop losing the ones you already have. While you’re posting more content, investing in your website or launching another campaign, there could be perfe...

7 Aug 31min

EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

You don’t have to market like everyone else to build a business people remember.Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start usin...

24 Jul 38min

EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

Affiliate marketing has a reputation problem.And honestly, sometimes it deserves it.The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years.But w...

10 Jul 45min

EP78: Knowing How to Perform Better with Steven Groom

What if the biggest thing holding you back is your state?In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owne...

26 Jun 31min

EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

Most business owners think that if they just “show up and speak,” the clients will come.But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away ...

12 Jun 36min

EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

Struggling to show up online, speak confidently, or stay consistent with your marketing?What if the real issue isn’t just your strategy, but your relationship with yourself?In this episode of The Mean...

29 Mai 33min