Hamilton's Ferrari Struggle: Business Boom, Track Bust?

Lewis Hamilton BioSnap a weekly updated Biography. Lewis Hamilton’s transition into Ferrari continues to dominate headlines this week as he faces mounting scrutiny over his performance while juggling a flurry of business and media projects. Crash.net and SportBible quoted former Ferrari figures openly expressing concern about Hamilton’s on-track form, characterizing his 2025 struggles as “horrible to watch.” He’s yet to reach the podium since joining Ferrari, a striking contrast to his teammate Charles Leclerc who already boasts multiple top-three finishes. The defeat in Mexico stung especially badly due to a 10-second penalty for corner-cutting in his battle with Max Verstappen, which denied him a likely podium. Adding to the turmoil, SportBible revealed that Lewis’s performance engineer, Riccardo Corte, quit Ferrari this week, abruptly ending an 11-year run at Maranello and forcing Hamilton into another period of adjustment with the technical team. Despite these shocks, Ferrari insiders and team principal Fred Vasseur told Formula1.com that both Hamilton and Ferrari are steadily learning to work together and predict the partnership will bear fruit with more time—Hamilton himself described being “comfortable” in the car after recent qualifying runs. Off-track, speculation has repeatedly surfaced that Hamilton’s extensive business and creative ventures disrupt his focus. Motorsport.com and Ferrari Magazine published interviews in which he briskly shut down distraction rumors. Hamilton insisted that his creative pursuits—including launching the Almave nonalcoholic drink, Neat Burger’s vegan expansion, and his ongoing role in the F1 movie—actually boost his motivation. He routinely references Michelle Obama’s “when they go low, we go high” mantra as central to his leadership style in business and sport. Hamilton’s Mission 44 foundation meanwhile continues to push for diversity in motorsport education, with visible progress being made and Hamilton applying constant pressure for measurable impact in every partner meeting. Social media has amplified speculation around the possibility of a major F1 film prequel with Hamilton executive producing, plus rumors swirling about animated projects and a new comedy TV series. Fashion also remains in the spotlight, with Ferrari Magazine featuring him in high-end SS26 looks. Meanwhile, financial news from AOL made waves by confirming Hamilton’s $107 million per year deal at Ferrari—a seismic raise marking one of the highest salaries in F1 history. Looking ahead, the Brazilian Grand Prix looms as a potential breakthrough. Fans remember that Brazil has been good to the 40-year-old before, evoking his legendary comeback win in 2021 and his honorary citizenship in celebration of earlier titles. Whether this weekend finally delivers his first Ferrari podium remains a narrative many are invested in, and Hamilton’s biographical arc will hinge on whether he can reverse the current pattern of frustration when the lig This content was created in partnership and with the help of Artificial Intelligence AI.