EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does ...
30 Jun 9min
EP 476: The Hidden Cost of Chasing Cheap Leads
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look ...
23 Jun 7min
EP 475: The Facebook Ad Funnel Leaks I See All the Time
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoo...
16 Jun 9min
EP 474: How Much Ad Data Is Enough Before You Make a Change?
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, an...
9 Jun 13min
EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad tha...
2 Jun 9min
EP 472: What Meta's AI Still Needs From You
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear off...
26 Mai 12min
EP 470: Why Overcomplicating Facebook Ads Can Backfire
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins. ...
12 Mai 5min
