EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does ...
30 Jun 9min
EP 476: The Hidden Cost of Chasing Cheap Leads
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look ...
23 Jun 7min
EP 475: The Facebook Ad Funnel Leaks I See All the Time
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoo...
16 Jun 9min
EP 474: How Much Ad Data Is Enough Before You Make a Change?
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, an...
9 Jun 13min
EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad tha...
2 Jun 9min
EP 472: What Meta's AI Still Needs From You
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear off...
26 Mai 12min
EP 471: Should You Fix the Ad, the Funnel, or the Audience First?
When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes. Webs...
19 Mai 6min
EP 470: Why Overcomplicating Facebook Ads Can Backfire
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins. ...
12 Mai 5min
