What You Miss When You Assume | Winning Digital Customers

What You Miss When You Assume | Winning Digital Customers

We're ringing in the New Year with an episode dedicated to unlocking new perspectives. Have you ever wondered why we refer to ending a phone call as "hanging up" the phone? Or why we say "rolling up" the car windows when we're closing them?

Today's most successful companies are giving their customers the best possible experiences by thinking outside of the box and disrupting the way we normally operate. Uber brought a fresh perspective to taxis. Amazon, a fresh perspective to retail.

In this episode, Howard challenges you take a look at the "everyday things" and processes that many of us have grown accustomed to, and talks about the risks of accepting things at face value — especially when it comes to your customer experience.

Walk away from today's episode looking at the world through a fresh set of eyes.

Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

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Episoder(71)

An Interview with the Managing Director at BNY Mellon, Aaron Todd

An Interview with the Managing Director at BNY Mellon, Aaron Todd

"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank i...

1 Sep 202237min

An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita

An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita

"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enou...

18 Aug 202235min

An Interview with the Chief Research Officer at PA Consulting, Charlene Li

An Interview with the Chief Research Officer at PA Consulting, Charlene Li

"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howa...

4 Aug 202239min

An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow

An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow

"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at High...

28 Jul 202234min

An Interview with the SVP of Services at BriteCore, Helen Yu

An Interview with the SVP of Services at BriteCore, Helen Yu

"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion ...

21 Jul 202230min

Why Marketing Doesn't Work Anymore | Winning Digital Customers

Why Marketing Doesn't Work Anymore | Winning Digital Customers

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digita...

14 Jul 202227min

An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn

An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn

Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson-...

7 Jul 202238min

An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann

An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann

"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what ...

30 Jun 202234min

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