How ad platforms shifted from buying audiences to buying outcomes
Meta's algorithm started rewarding new creative volume, and the industry treated it as a race to publish more. Vincent Bourzeix, Founder and CEO of Superbolt, saw the problem coming.Vincent walks Brya...
26 Aug 45min
Why over-personalizing your site dilutes your brand story
With nearly two decades in e-commerce and stints at Victoria's Secret, Bed Bath & Beyond, The Children's Place, and Foot Locker, Laurie Falletta brought something most e-commerce leaders don't have wh...
12 Aug 38min
Why unit economics decide how fast Bloom & Wild can expand into new gifts
Charlotte Langley built Bloom & Wild's retention engine by paying close attention to complaints too small to register as data, like customers who wanted out of Mother's Day marketing entirely.She tell...
29 Jul 41min
From 1% to 11% brand awareness: how WeCook built a brand worth caring about
What does it actually take to build a brand that earns permission to expand into retail, land cultural partnerships, and grow aided awareness from 1% to 11%? Matthew Morein, Senior Director of Brand a...
13 Jul 40min
How Summersalt built a swimwear brand from 10,000 body scans
Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library stil...
1 Jul 38min
Category creation is hard: building Hairstory into retail from zero
Dina Rosenbloom didn't join Hairstory to maintain a brand. She joined to rebuild one and get it to retail. As CEO of a 10-year-old company built on a product that asks customers to stop shampooing, sh...
17 Jun 42min
Why Brian Berger wishes he'd gone wholesale from day one
Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, ...
3 Jun 42min
