Podcasting as Passive Networking: Building Business Freedom with Nicole Grinnell

What if you could build real business relationships, generate content, and grow your visibility in as little as 30 minutes a week, without spending a dime on ads? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Nicole Grinnell, two-time business owner and founder of Mic'd Up Booking, a company born from Nicole's own experience using podcast guesting as a strategic tool. Nicole has spent years helping entrepreneurs, authors, coaches, and business owners use podcasting to build authority, visibility, and real business freedom, and she is sharing all of it in this conversation. This is one for every woman who knows she needs to get her story out there but has not quite figured out how to do it in a way that actually converts. In this episode: Why Nicole calls podcast guesting a form of passive networking, and what that really means The gap between what big corporations can afford and what small business owners need, and how to close it How the fractional business model changed Nicole's approach to entrepreneurship Why you are your best sales tool and how podcasting lets you show that without being salesy The origin story of Mic'd Up Booking and why it was born out of necessity Why coaching clients to show up as a connection, not a commercial, changes everything How to delegate your way to balance when you are running businesses and raising a family Nicole's advice on staying in the middle when business highs and lows feel overwhelming Whether you are ready to start pitching yourself for podcast appearances or just trying to figure out how to get your business in front of the right people, this episode will meet you exactly where you are. Learn more: micdupbooking.com Follow Mic'd Up: @micdupbooking Stay connected to Glow Up, Gyrl: Website: glowupgyrl.com | Email: hello@glowupgyrl.com Instagram, TikTok, LinkedIn: @glowupgyrl | Facebook: @glowupgyrlatl Learn more about your ad choices. Visit megaphone.fm/adchoices