Ep. 13 - “Question of the Day”, Niching Down, and Setting Boundaries with Twitch Broadcaster and Stream Coach Ashnichrist

In this episode we hear from Ashley Christ, a Twitch streamer and stream coach.

Now you may be thinking, what is a stream coach? Well, it’s an amazing new job that Ashley essentially invented for herself, where she helps train emerging live streaming talent to become the best broadcasters they can be.

Ashley has an incredible passion for sharing her personal branding and community building acumen with aspiring streamers, and during our conversation she shares a bit of her background and personal experience and the adversity she faced when she first tried to become a Twitch streamer back in 2013 and how that has shaped what she is doing today.

She is clearly very knowledgeable about this industry and over the course of our conversation she offered many tips that will be valuable for both new and old streamers alike. Some of the things we touch on include:

• How studying personal branding, entrepreneurship, and content creation tips helped her become a better streamer
• Live streaming is still a fairly new industry and there’s still a lot of opportunity to claim your place
• The importance of understanding why your audience is watching your stream, what they are getting out of it
• Ashley’s “Question of the Day” strategy – how getting deep fast can generate closer relationships with your audience
• Tactics that help you grow in the beginning VS. tactics for when you get big
• The important of niching down when you first get started, don’t try to appeal to everyone
• Set boundaries - Be inclusive and respectful, but also stand up for what you believe in, this will allow people who resonate with you to find you

Noteworthy Quotes:

“If you have the why behind those strategies, you’re far more likely to follow through on those strategies and to stay consistent with them”

“If you don’t stand for something, no one can stand with you”

Glossary of Terms:

IRL - Throughout the episode we frequently use the term IRL which is a term commonly used on Twitch and stands for “in real life”. IRL content refers to non-gaming content, anything from chatting and cooking, to singing and travel.

Guest: Ashley Christ

twitter.com/ashnichrist
twitch.tv/ashnichrist
instagram.com/ashnichrist
youtube.com/ashnichrist
patreon.com/ashnichrist

Business email: ashnichrist@pressstartmgmt.com