Interstellar by Stellaris15 Mai 2025

Ep. 4 | How this interior brand took over 65 cities ft. Saurabh Jain | Interstellar by Stellaris | Livspace

Before the world caught on to online services, Saurabh Jain was already building them.In 2014, he launched DezignUp - a bold bet on home design services going digital. His journey took a turn when the company was acquired by Livspace. From there, there was no looking back. Saurabh went on to become the third co-founder and CEO of Livspace India, helping scale the brand to 65+ cities and redefining how India does interiors.In this episode of Interstellar, Saurabh shares the stories behind early pivots, bold decisions, and what it really takes to build a category-defining business.Reach Saurabh Jain: LinkedIn: https://www.linkedin.com/in/saurabh-jain-88237814/Reach Rahul Chowdhri:X: https://x.com/rchowdhriLinkedIn: https://www.linkedin.com/in/rahulchowdhri/In this episode, we cover:(00:00): Episode Summary(01:09): Welcome, Saurabh!(01:59): Saurabh’s journey to starting DezignUp and its acquisition(04:45): Rationale behind continuing with Livspace post-acquisition (06:14): Co-founder vs. senior leadership role(07:49): Saurabh’s role as a CEO(09:03): Inflection points in Livspace’s journey(14:41): Livspace’s “Personalisation at Scale” strategy(18:05): Impact of COVID(19:40): Scaling the organisation (22:46): Decisions on resource allocation(25:27): Tech at Livspace(27:62): Future trends in the home interiors industry(30:46): Use of GenAI(31:57): Retention vs Referral metric(33:18): Hiring senior professionals(37:15): The “Virat-Anushka” Brand campaign(39:16): Rapidfire questions(46:25): Closing notesFind us on Spotify - https://open.spotify.com/show/550RoqvavxjC2pl8Ma7LHa?si=0ebd5040b11c4ac5Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841Visit our website at www.stellarisvp.com

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Episoder(13)

EP 12| Why 90% of Membership Programs Fail (And How to Build One That Doesn't) | Interstellar ft. Anuj Rathi

Membership and loyalty programs are one of the most powerful growth levers in consumer businesses, yet 90-95% of them fail. Most companies treat them as a feature bolted on top of the product. The one...

11 Jun 44min

Ep. 11 | Can AI Fix the Broken Travel Industry | Ft. Deep Kalra (MakeMyTrip), Aloke Bajpai (ixigo) & Hari Ganapathy (PickYourTrail)

Travel is one of the earliest internet categories in India, yet it still feels unfinished. Millions of people book flights in seconds… but still walk into hotels to book a room. Planning a single trip...

25 Mar 1h 15min

EP. 10 | How India's Going-Out Culture is Evolving | Interstellar ft. Rahul Ganjoo

Experiences are emerging as a new layer of India’s consumer economy. From large global concerts to hyperlocal community events, consumers are increasingly stepping out not just for entertainment, but ...

26 Feb 40min

EP. 9 | How Swiggy Is Building for India’s New Consumer | Interstellar ft. Rohit Kapoor

As the world around him changed, Rohit Kapoor chose to reinvent himself. Curiosity led him into the startup world — from reimagining Indian hospitality at OYO to now powering India’s food story at Swi...

25 Nov 202551min

EP 8 | Building & Scaling Fashion Brands in India | Interstellar ft. Nandita Sinha, Myntra

Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading m...

29 Sep 202559min

EP. 7 | The Next Big Bets in Quick Commerce: Deep Dive on Fashion, Baby & Kids, Beauty | Interstellar ft. Mayank Jain

Why is this a Quick Commerce category and not e-commerce or offline-first?What’s the right to exist for a vertical player - why won’t horizontal platforms win here?Does this category demand a unique b...

22 Aug 202545min

Ep. 6 | How I Built Flipkart's Mobile Business from Scratch | Interstellar ft. Smrithi Ravichandran

Switching from a coveted FMCG job to an industry that was barely taking shape was one of the riskiest career moves in 2011. But Smrithi Ravichandran took a leap of faith into ecommerce when most were ...

1 Aug 202555min

Ep. 5 | How OYO Scaled from India to the World | Interstellar with Abhinav Sinha

With an IIT KGP degree, an MBA from Harvard, and a comfortable consulting job at BCG New York, Abhinav Sinha had every reason to stay back in the US. However, in 2014, he packed his bags and returned ...

4 Jul 202550min