Webflow and Friends with Janne Parri25 Mai

POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We also get into inbound vs outbound, how he cracked SEO and AEO for his own site, the recent Webflow pricing and bandwidth changes, when to pick Webflow vs Framer, and why he's building his own headless CMS because he sees Webflow becoming a bottleneck for fast Figma-to-site workflows. Flowtrix is a Webflow and Framer Enterprise-certified website design and development agency based in Bengaluru, India. They specialize in building and revamping high-converting marketing websites for B2B SaaS, AI, and enterprise technology companies.

Check out Himanshu:
https://www.linkedin.com/in/himanshusahuin
www.flowtrix.co
www.bettercms.ai

Check out Flowtrix:
www.flowtrix.co
https://www.instagram.com/flowtrix.co
https://in.linkedin.com/company/flowtrix

Also mentioned:
CMS Himanshu is building - www.bettercms.ai
Amazon Signage Case Study - https://www.flowtrix.co/case-studies/amazon-signage
Wayground Case Study - https://www.flowtrix.co/case-studies/wayground
Payload CMS - https://payloadcms.com
Sanity - https://www.sanity.io
Strapi - https://strapi.io
FlowDrive - https://tryflowdrive.com/
BunnyCDN - https://bunny.net
Weglot - https://www.weglot.com/

Timestamps
00:00 teaser
00:27 The Marketing Challenge for Indian Webflow Agencies
03:09 Who is Himanshu Sahu?
05:09 How Did Himanshu Get Clients?
08:12 What is Himanshu's Current Role at Flowtrix?
11:50 Himanshu's Approach to Sales
15:45 Marketing Strategies
18:48 AEO Tactics on Flowtrix Site
21:13 More AEO Talk
24:08 Localization and Tools for That
30:26 Pricing Changes in Webflow
34:53 Choosing Between Webflow and Framer
39:25 The Impact of AI on Agency Work
42:56 Building a Better CMS for Marketers
54:27 Vibe Coding as a Webflow Alternative
01:04:55 Webflow Culture in India
01:12:33 The Importance of Upskilling in Development
01:14:43 The Weird Finnish Thing

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