Why Most PE-Backed Companies Are Invisible to AI Search

Why Most PE-Backed Companies Are Invisible to AI Search

In this episode, Alex Rawlings speaks with Shiv Narayanan, CEO of How to SaaS, about how private equity firms can use marketing and AI as value creation levers. They discuss why many B2B companies underinvest in marketing, how AI is changing buyer behavior, and why brand authority and content are becoming critical for growth. Timestamps 00:03 – Introduction to Shiv Narayanan and How to SaaS01:55 – Common marketing mistakes in PE-backed businesses04:15 – Finding the right marketing strategy an...

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Episoder(229)

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Brian Bishop, an electrical engineer and experienced Chief Executive with a background in embedded systems, product development...

15 Sep 17min

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Paul Golden, an experienced CEO, private equity investor, and operating partner with nine private equity-backed exits and more ...

8 Sep 36min

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Mark Radzik, Co-Founder and Managing Partner of Granite Creek Capital Partners, to explore investing and value creation in the...

1 Sep 29min

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

After more than 30 years in investing—including 20 years at BC Partners and a decade as CIO—Jean-Baptiste Wautier joins Alex Rawlings to share the lessons that have shaped his approach to private equi...

25 Aug 47min

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Lesley Thomas, founder of the Money Confidence Academy, about how financial pressure, fear, and ego can affect value creation w...

18 Aug 27min

How Private Equity Firms Can Build a Scalable Go-to-Market Engine

How Private Equity Firms Can Build a Scalable Go-to-Market Engine

In this episode of The Private Equity Podcast, Alex Rawlings is joined for a second time by Brian Gustason, Fractional Operating Partner at BG Operating Advisors. Brian explains why many lower-middle-...

11 Aug 28min

Secondaries Are No Longer a Liquidity Tool. They’re a Private Equity Strategy with Adrian Siew, Rothschild & Co

Secondaries Are No Longer a Liquidity Tool. They’re a Private Equity Strategy with Adrian Siew, Rothschild & Co

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Adrian Siew, Managing Director at Rothschild & Co and co-leader of its GP Solutions practice. Adrian explains why continuation...

4 Aug 16min

How a PE-Backed CRO Drove 4x Revenue Growth

How a PE-Backed CRO Drove 4x Revenue Growth

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Adam Crandall, Chief Revenue Officer at Addtronics, a private equity-backed platform of robotics and automation companies. Adam...

28 Jul 21min

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