Lower Value Humans

Ever felt like your boss doesn't quite hold you in the highest esteem?

Pity then, workers at Standard Chartered Bank. CEO Bill Winters described some of them as 'lower value human capital' during a speech to investors. His words came at a time when the bank is getting rid of thousands of positions and replacing them with AI.

David and Farzana look at what happens when you say the quiet thing out loud - and what the repercussions are if you get your PR response all kinds of wrong.

On the extended edition on BBC Sounds, are 'dark forces' really trying to tarnish the late Queen's reputation? Recent revelations about how she lobbied for Andrew Mountbatten Windsor to get a trade envoy job could be just the start of an attempt to gradually unpick her legacy.

Also, big shout out to the GC. That's Gemma Collins, mega-influencer and former star of The Only Way is Essex. The Department for Education is facing a huge backlash for using her to try and persuade young people to stay in education. David and Farzana explain that the use of influencers in politics is a growing thing - but just chasing their millions of followers doesn't guarantee success. There's an art to getting it right.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(157)

How to PR the End of the World

When an interviewer's first question is whether your product could kill all humans, you know it's serious.This week, David Yelland and Lauren Beeching look at how the boss of Anthropic, Dario Amodei, ...

16 Sep 31min

The Power of Good Vibes

It's a feeling, it's something you can't quite put your finger on - but you know it when you see it.This week, David Yelland and Farzana Baduel are all about the vibes. The good ones. Whether it's at ...

9 Sep 32min

PR's Rich Tapestry

If PR is all about weaving great stories, then the Bayeux Tapestry might just be the perfect example.This week, David Yelland and Farzana Baduel celebrate the comms coup that was 1000 years in the mak...

15 Jul 26min

Me Against the World

Whether you're a multimillionaire or the son of a King, sometimes it can still feel like everyone is out to get you.And so we turn to Nigel Farage and Prince Harry. Both are dealing with huge PR fallo...

8 Jul 24min

Just Answer the Question

Public life would be an awful lot easier if you never had to answer questions from pesky journalists.Or would it?This week, David Yelland and Farzana Baduel look at Andy Burnham's decision to not take...

1 Jul 33min

King Charles, Tax and Transparency

Declaring your tax isn't straightforward, as anyone's who ever filled out their own return will know.King Charles probably has someone to help with the scraps of paper and receipts - but he'll still h...

24 Jun 25min

Social Media Ban: Big Tech's 'Tobacco Moment'

The public is against you, politicians are against you and the emotional argument has been well and truly lost.Which is exactly where the likes of TikTok, Instagram and X find themselves following the...

17 Jun 27min

Hunter Biden: Back from the Brink

When you're routinely described as a crackhead and convicted felon who uses sex workers, it's fair to say your reputation can't get much worse.And so we turn to Hunter Biden. Often labelled the 'black...

10 Jun 27min