Digital Essentials: What Belongs In Your Digital Marketing Starting Lineup
Digital marketing has gotten too big for one person to be the expert at all of it. Shannon Allen and Krystal Vivian introduce Digital Essentials, four digital products built to work alongside the mark...
24 Aug 37min
What Actually Changes When You Move Your Live Sports Ads From Cable to Streaming
Football season is here, and the way local businesses buy ads on football games has changed more than most advertisers realize. In this episode, Shannon and Krystal break down the difference between b...
13 Aug 19min
What Media Consolidation Means for Local Advertisers
Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen an...
30 Jul 15min
How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?
The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go...
9 Jul 20min
37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?
37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your b...
25 Jun 36min
Mid-Year 2026 Marketing Check-In: What's Working and What's Changing for the Rest of the Year
We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back whil...
11 Jun 22min
REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
This is a replay of the podcast from Nov. 20, 2025. The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, ...
14 Mai 31min
