Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum

Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum

Your Marketing Plan: From Message to Momentum

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow-up policies and procedures will be implemented.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment ever...

11 Sep 1min

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value w...

4 Sep 1min

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

3 Sep 1min

Systems Slow the Pace—But Speed Up the Business

Systems Slow the Pace—But Speed Up the Business

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

2 Sep 1min

Turn Customer Complaints Into Your Biggest Competitive Advantage

Turn Customer Complaints Into Your Biggest Competitive Advantage

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints ar...

1 Sep 1min

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.    So...

31 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

28 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

27 Aug 1min

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