Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum

Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum

Your Marketing Plan: From Message to Momentum

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow-up policies and procedures will be implemented.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your ...

29 Jun 1min

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the y...

26 Jun 1min

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Fire Yourself Upward: The Fast Track to Scaling Your Business  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once...

25 Jun 1min

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

The Power of Task-Level Clarity  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating...

24 Jun 1min

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you woul...

22 Jun 1min

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you...

19 Jun 1min

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, you...

18 Jun 1min

Carl-Gould-#70secondCEO-If You Don't Know Your Numbers, You're Losing Money

Carl-Gould-#70secondCEO-If You Don't Know Your Numbers, You're Losing Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.  I do this thing, remember I said I could show you how much money I can steal from y...

17 Jun 1min

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