Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?
Carl Gould #70secondCEO5 Jun

Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.

We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, "Timex, do they even make them anymore?" Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, "Oh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?" Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on its price.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want

Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaint...

30 Jun 1min

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your ...

29 Jun 1min

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the y...

26 Jun 1min

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Fire Yourself Upward: The Fast Track to Scaling Your Business  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once...

25 Jun 1min

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

The Power of Task-Level Clarity  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating...

24 Jun 1min

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you woul...

22 Jun 1min

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you...

19 Jun 1min

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, you...

18 Jun 1min

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