He Saved Skiers. Now He's Coming for Carhartt (DDP #59)

After 35 years and 500+ deck builds, Doctor Decks doesn't recommend gear lightly. So when he says True Work is the real thing and it's worth paying attention to. In this episode, Jason Russell sits down with Jason Cloyd, VP of Partnerships and Community at True Work, the performance workwear brand built on a simple idea: what if the technology behind elite outdoor gear was redesigned for the job site? Think less Carhartt, more what Carhartt would be if it was built by someone who came from the outdoor performance world. Jason describes it best: "imagine Carhartt and Under Armor had a kid." But the story behind Jason Cloyd is what makes this episode unusual. Before True Work, he spent years designing cryogenic systems: liquid oxygen storage tanks tied to Mars Rover projects, heat exchangers for liquid fuel rockets. He helped bring the first widely available avalanche airbag to the US market: gear that went on to save real lives in the backcountry. He ran global education sales for SolidWorks across three continents. And somewhere in between all of that, he reconnected with a friend named Brian who had an idea for a workwear brand and eventually bet his career on it. What does aerospace engineering have to do with the pants you wear on a job site? A lot more than you'd think.

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Episoder(63)

5 Years In. What This Deck Builder Wishes He Knew (DDP #63)

Trevor Wegner spent years chasing endangered birds, commercial salmon fishing in Alaska, and writing environmental permits for road projects before he ever picked up a framing hammer. Now he's five ye...

10 Aug 57min

He Insured Billionaires. Now He Builds Deck Companies

Before decks, Jade Pender co-founded Valor Agency, a company that provided pre-travel threat assessments, medical evacuation, and kidnap-ransom insurance for ultra-high-net-worth families. The kind of...

27 Jul 1h 2min

7 Months of Lost Leads and I Had No Idea Why (DDP #61)

I had 17 leads coming in every week. Then things went quiet. He assumed it was seasonal. It wasn't. My Google Business listing had been suspended for seven months, and half his leads had been disappea...

13 Jul 1h 19min

His Own Videos Were Sending Jobs to His Competitors (DDP #60)

Ben from Big Pine Decks had 80% of commenters on a local Facebook post recommending his company. A woman saw those recommendations, Googled "Big Pine Decks," found a phone number, and called it. She s...

29 Jun 1h 4min

The Deck Builder With the Most Insane Backstory Ever (DDP #58)

What does sneaking into the Fukushima nuclear exclusion zone have to do with building decks? If you're Hayward Gatch, the answer is: everything. In this episode of the Dr Decks Podcast, we sit down w...

1 Jun 1h 5min

They Weren't Going to Stop Building Decks. They Were Born Into Them (DDP #57)

Blaise grew up watching his dad build decks. There's a photo of him at age two in a tool belt on one of his dad's job sites. His dad ran Knock on Wood Construction for 35-40 years before burning out o...

18 Mai 1h 3min

A Deadhead Lost His Partner. He Built Anyway (DDP #56)

Coy Pence spent a year following Bob Weir's touring band across 15-20 states, selling Kirkland water and grilled cheese in parking lots to fund his travels. He was a Deadhead by culture and a hustler ...

4 Mai 1h