Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aest...
9 Jul 22min
The Data-Backed Diagnostic: "What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months"
In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decide...
2 Jul 30min
How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of tradit...
25 Jun 27min
The 1099 Trap: Why Most Aesthetic Practices Are One Audit Away From a Six-Figure Penalty
Host Don Adeesha sits down with Kara Kelly, CEO of Clinical HR, to tackle the people problems that quietly derail aesthetic practices, from the moment a clinician becomes a reluctant manager to the ch...
18 Jun 42min
The Future of Clinical Integrity: Implementing Evidence-Based Education and Elevating Industry Standards
In this episode, host Don Adeesha sits down with industry legend Tracey A. Hotta, past editor of the Plastic Surgical Nursing Journal and past president of ISPAN, to confront a problem hiding behind t...
4 Jun 28min
Running a Medical Spa 8 Years Ago vs. Today: The Strategic Evolution of Vendor Partnerships, Compensation Models, and Unit Economics
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: "we've always done it this wa...
28 Mai 47min
Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions ...
21 Mai 31min
