487: Ben Allgood and Brady Jones of Geisthaus are Finding their Brewing Identity by Focusing on Lager

For brewing industry veterans Ben Allgood and Brady Jones, the chance to open their own brewery in Sacramento, California—Geisthaus—meant endless possibility, but they chose to intentionally limit themselves to lagers. Despite that self-imposed restriction, they’re finding space for a range of creative expressions within the familiar worlds of pilsner and helles—but they’re also not shying away from experimenting with hazy pale lager.

In this episode, Allgood and Jones discuss:

• the choices they make in seven different pils recipes
• hops such as Spalt Select and Mittlefrüh and their impact on pils
• brewing pils with local and regional craft malts
• building “rustic robustness” in helles
• finding character with the White Labs WLP833 German Bock strain
• testing lager recipes head-to-head with house yeast and 34/70
• the importance of high carbonation
• pulling levers to boost haze in pale lager
• the ins and outs of Lallemand’s NovaLager strain
• using New Zealand hops for haze stability in lager
  

And more.

G&D Chillers
G&D’s new Elite 290 Micro-series runs on a Natural Refrigerant with near-zero Global Warming Potential—built for brewers who care about sustainability and performance. They recently built one for New Belgium Brewing, delivering around 50% energy savings over CO₂ systems and 9% more efficiency than A2Ls. That’s real-world impact from a brewery that knows what it takes. With 24/7 support and remote monitoring, your cold side stays dialed in—day or night. Learn more about sustainable chiller solutions at gdchillers.com/podcast.

Berkeley Yeast
Berkeley Yeast just launched Dry Tropics London! Our best-selling liquid yeast strain, now with all the ease-of-use benefits of dry yeast. Dry Tropics London delivers the soft, pillowy mouthfeel and juicy character you’d expect from a top-tier London Ale strain, but with a serious upgrade: a burst of thiols that unleash vibrant, layered notes of grapefruit and passion fruit. A lot of brewers love the clean passion fruit you get from Tropics, but they don’t want every IPA to be a tropical-fruit bomb. At the dry yeast price point, you can pitch and ditch without breaking the bank. Or, you can co-pitch with your house strain to adjust the intensity of the notes. And with nationwide free shipping, there’s never been a better time to try Dry Tropics. Order now at berkeleyyeast.com and experience the ease and impact of Dry Tropics London Yeast.

PakTech
This episode is sponsored by PakTech—delivering craft-beer multipacking you can trust. Our handles are made from 100 percent recycled plastic and are fully recyclable, helping breweries close the loop and advance the circular economy. With a minimalist design, durable functionality you can rely on, and custom color matching, our carriers help brands stand out while staying sustainable. Trusted by craft brewers nationwide, we offer a smarter, sustainable way to carry your beer. To learn more, visit paktech-opi.com.

Indie Hops
Oregon hop country is heaven to world-class lager varieties, and Indie Hops is proud to have introduced Oregon’s newest lager hop, Lórien, in 2022. Lórien is in a growing list of beers that have found their way to the podium and—more importantly—into the hearts of lager lovers across the country. Discover Indie Hops Lórien. (Side effects may include rampant festivity, sales bumps, and exceeded expectations.) Indie Hops—Life is Short. Let’s Make It Flavorful.

Midea 50/50 Flex
If you’re like many podcast listeners, you’ve got a lot of beers at home, and your regular fridge is at capacity. Enter the Midea 50/50 Flex—the industry’s first dual compartment three-way convertible freezer. Here’s what all that means for you: options! The 50/50 has the power to be all freezer, all fridge, or a little bit of both. But you’ll probably want to use those 20 cubic feet as a massive, garage-ready beer fridge. You can also change which side the door is on or how you want the shelves to be arranged—the 50/50 totally flexes to fit your life. Plus, it’s designed to maintain a stable temperature even in non-climate-controlled conditions—so you can crack a cold one even on the warmest days in the man cave. Take your garage to the next level! Check out Midea.com/us/ to get more info about this game changer today. Cheers!

Old Orchard
Your brewery deserves a supplier that can keep your customers engaged with new flavors. That's why Old Orchard releases juice concentrates and blends with trending flavor profiles like White Sangria and Passion Orange Guava. If you need a custom solution, Old Orchard’s R&D team wants to hear from you. Fruit ingredients that get you: get Old Orchard's free samples at oldorchard.com/brewer.

Encompass
You know the pain all too well. You're guessing at market trends, left in the dark about how your liquids are performing on the shelves. You can't tell if your distributors are actually executing the objectives you gave them. But now there's a faster, more real-time, and value-packed way to get the full picture instantly and strengthen those distributor partnerships. Introducing Orbit by Encompass. Orbit Data & CRM connects your production performance directly to the wider beverage market. Orbit Data provides real-time visibility into retailer data, sales, and inventory so you can make faster and clear decisions. It's also a CRM for your supplier sales team that brings total transparency to your distributor relationships, keeping them accountable to what they need to sell and how. Orbit empowers producers to drive decisions with accurate data, discover new profit streams, and pivot faster than ever before. Go to encompasstech.com/launch-orbit for more details.

Arryved
Running a brewery means juggling a lot—managing production, serving guests, selling online, and keeping everything moving behind the scenes. That’s where Arryved comes in. What started as a point-of-sale system has grown into the technology your brewery runs on—built specifically for the teams behind great beer. Unlike generic systems, Arryved brings together taproom service, online sales, brewery management, payments, reporting, and growth tools into one complete platform. So instead of bouncing between systems, you can brew, serve, and sell—all in one place. See it in action at CBC 2026, Booth 1626, or visit arryved.com to learn more.

John I. Haas
Brewing has always been about creativity—but at scale, it’s about control. For more than 100 years, Haas has worked with brewers to push what’s possible with hops. And today, that means more control over flavor, efficiency, and consistency. Our advanced products help you get more out of every brew—more flavor where you want it, less waste in the process, faster tank turns, and results you can count on—batch after batch, year after year. From next-generation pellets, such as LupoCORE and LupoMAX, to innovations such as Incognito and Euphorics, our products fit seamlessly into your process—from the hot side through fermentation to the cold side. Advanced hop products are just one of the ways Haas is growing the future of brewing. Learn more at johnihaas.com.