From Molecular Biology to Consumer Innovation with 3M's Raha Been | Global DIY Summit 2026

In this Omni Talk Retail interview, recorded live from the Global DIY Summit 2026 in Amsterdam, Chris Walton talks with Raha Been, Senior Vice President of Research & Development and Commercialization, Consumer Business at 3M, about innovation, consumer behavior, and how one of the world's most recognizable brands is adapting to a rapidly changing market. Raha shares her unique journey from cancer research and molecular biology to leading innovation for 3M's Consumer Business, and explains how the company is accelerating its innovation pipeline while maintaining the rigor and accountability that have defined 3M for more than 120 years. She discusses how 3M evaluates new product opportunities, the role partnerships play in bringing innovation to market, and why successful innovation requires balancing speed, creativity, and disciplined execution. Raha also explores how younger consumers are reshaping product development. As Millennials and Gen Z gain purchasing power, expectations are shifting beyond functionality toward personalization, self-expression, and experience. Using Scotch-Brite as an example, she explains how even everyday household products are evolving to reflect changing consumer preferences and lifestyles. Key Topics Covered: • Raha Been's journey from molecular biology and cancer research to retail innovation • How 3M is accelerating innovation under CEO Bill Brown • Balancing speed, agility, and accountability in product development • The role of 3M's stage-gate innovation process • Organic innovation versus partnerships and external collaboration • How 3M evaluates new product opportunities and risk • Why Millennials and Gen Z are reshaping consumer expectations • The shift from utility-driven purchases to experience-driven purchases • How Scotch-Brite products are evolving for a new generation of consumers • Why innovation requires both technology expertise and customer understanding Thank you to Vusion for supporting Omni Talk Retail's live coverage from the Global DIY Summit 2026 in Amsterdam.