We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)

This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of my kid's soccer practice. In this episode I get into why we did it, the system we built, the tools we actually use, the problem we hit (one of them involves Messi and Ronaldo), and the early numbers that genuinely surprised me. If you've been creating and not getting the results you want... this is the audit conversation you've been avoiding. Build your context documents and join us inside Business Creator Club: www.businesscreator.club Chapters: 00:00 Almost said the wrong show name 00:25 The Jenny Hoyos episode that started this 01:18 Selling "multipurposing" before clipping existed 02:24 The panel argument about posting volume 02:59 Why "it depends" is the real frequency answer 04:34 Why most people play it safe (capacity, not strategy) 05:11 It's not the content... it's the ecosystem 05:42 Where we've been dropping the ball (email) 06:37 Quick intro for new listeners 07:26 The case study: relaunching The Football Show 08:08 Going volume... daily podcast, 10 clips, 7 graphics 08:59 The audit: 6 hours, 2-3 people 09:06 Reverse engineering it with AI (Claude + Descript) 10:07 Recording to clips distributed in 40 minutes 10:44 The Messi and Ronaldo graphics problem 11:04 Find what excites you (or it won't work) 11:42 The room with billionaires 12:22 Audit yourself and your team 14:14 Inside the workflow... research to outline 15:37 Why we record directly in Descript 16:18 The QC and design handoff 17:09 Why we told an editor not to improvise (this time) 17:58 The publishing pyramid and the Six Levers 18:12 Distribution... $10 ad tests and the early numbers 19:04 TikTok clips hitting 16K-20K views 19:29 Audit your resources, then double your output 20:39 The math... $6K of production for $400 20:46 Close, office hours, and CTA Tune in and enjoy!

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