Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.

Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring.

Here are some of the topics we discussed in this episode.

The agility of indy agencies

The importance of curiosity and a ‘can-do’ attitude

The two types of kindness : truth and championing and showing up on a personal level

Having ‘proper’ conversations and having empathy.

Pockets of kindness depending on your management team

Being firm but fair

The re-emergence of swearing and the aggressive boss

Mentoring and the Women in Trading group

The power of mentoring and transferring life experiences

Bringing a different way of doing things

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.