Media Moments With Sam Eads on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.

Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business.

His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News.

Here are some of the topics we discussed in this episode.

• Journeys with brands
• Understanding attention in apps
• Working in the commuter segment
• Doing something different in the space and adding customer value
• Starting with the audience and building from there with integrity
• Media that’s going places
• Retail and commerce media and understanding audience behaviour
• Challenging yourself and listening to opinions in a feedback loop
• How AI is improving the business and optimising the team
• Being in an industry of relationships
• Contextually relevant moments during your journey
• Thinking outside of display and video placements to be brand sticky
• Shifting the narrative within the space
• Building what brands want to see
• Building out user level ID tracking
• What the future looks like and how positive pressure moves things at pace
• Mobility media and driving new thinking and success
• How small businesses can harness the power of mobility media

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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