Digital Nomads HQ - Inside The Agency22 Apr

What We're Seeing Across 100s of Aussie Businesses: The Economy's Real Impact

Search volumes are down 70-80% in some industries. Conversion rates have halved on top of that. Leads collapsing 10-20x. And most businesses are reacting by pulling their marketing spend, which is exactly the wrong move.In this episode, Ben and Jodi talk through what we're seeing across hundreds of Australian businesses right now: why the downturn is hitting harder than most people realise, why bailing out of marketing feels logical but costs you market share you can't easily claw back, and why the agency you work with matters more in a bad market than a good one.What we cover:– The two types of businesses coming to us right now– Why your competitors pulling spend is actually good news (if you stay in)– The mindset shift from ROI-first to investment-first during a downturn– When "blame the economy" is fair — and when it's a cop-out from a lazy agency– Which industries are holding up and which ones aren't– Why we're still in a growth phase while a lot of agencies are going backwards—DNHQ is an AI-led digital agency based on the Sunshine Coast, combining proprietary intelligence with expert strategy for businesses across Australia.digitalnomadshq.com.au#digitalmarketing #smallbusinessaustralia #marketingstrategy #googleads #seo #digitalnomadshq #insidetheagency

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Episoder(65)

Google's Core Update Explained: What Changed & What It Means for Your Business

Google's latest core update quietly reshuffled the search results for thousands of businesses. In this episode, Ben and Jodi, Directors of Digital Nomads, discuss what actually happened, who won, who ...

23 Jun 11min

Losing Clients Isn't Always Failure: A Honest Agency Conversation

In this episode, Ben and Jodi, directors of Digital Nomads, discuss client churn with full transparency, why it happens, what it actually costs you, how to handle it well, and why how you end a relati...

12 Mai 22min

AI SEO Explained: How to Get Your Business Cited

AI search isn't coming, it's already here. ChatGPT, Google AI Overviews, Grok, Perplexity, these platforms are now answering your customers' questions before they ever click a link. And if your busine...

5 Mai 26min

In-House Marketing vs. Agency: Which Is Right for Your Business?

Most business owners are doing their own marketing and wondering why it's not working. The website's live, the blogs are going out, the social media's ticking along, but the phone isn't ringing. In th...

28 Apr 14min

The Real Cost of AI for Business: What Nobody Talks About

What does AI actually cost a business? Not just the $20/month subscription, but the real costs. API usage, server hosting, databases, and the hidden expenses that catch most people off guard.In this e...

15 Apr 19min

2026 Business Goals: Vision & Culture at DNHQ

Join DNHQ Directors, Jodi and Ben, as they give a cheeky peek behind the curtain about the goals for the agency in 2026. Sometimes warm and fuzzy, other times they could use a divorce lawyer... They e...

20 Jan 28min

Google's December 2025 Core Update

Listen in as Digital Nomads HQ directors Jodi and Ben unpack Google’s latest core update and reveal what it means for businesses aiming to thrive in 2026 🔍Learn why authentic, human-first SEO strateg...

14 Jan 32min