Digital Nomads HQ - Inside The Agency18 Sep

Search Demand Is Down Across Every Industry - Here's What the Data Actually Shows

It's not your marketing. It's not your agency. Every industry, every location, every business is feeling it right now and the data proves it. In this episode, Ben and Jodi, directors of Digital Nomads, discuss DNHQ's search demand report, built from over two years of commercial search data across 20 industries and every major Australian city, and what the results actually mean for your business.

If you've been wondering why it's gone quiet, this episode will tell you exactly why and what to do about it.

What we cover:- What a search demand report is and why every business owner should care
- Why search volumes are down across every industry and every geographical location right now
- Which cities took the biggest hit, including a surprise result closer to home
- Which industries are feeling it the hardest and which ones are holding up
- Why cost per click is starting to drop and what that means for your ad spend
- Whether to pull your Google Ads or stick it out, a nuanced, honest answer
- Free and low-cost marketing moves to make right now

The businesses that stick it out, get creative, and stay visible are the ones who will be first in line when demand picks back up. And in eight years of doing this, it always does.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(66)

Google's Core Update Explained: What Changed & What It Means for Your Business

Google's latest core update quietly reshuffled the search results for thousands of businesses. In this episode, Ben and Jodi, Directors of Digital Nomads, discuss what actually happened, who won, who ...

23 Jun 11min

Losing Clients Isn't Always Failure: A Honest Agency Conversation

In this episode, Ben and Jodi, directors of Digital Nomads, discuss client churn with full transparency, why it happens, what it actually costs you, how to handle it well, and why how you end a relati...

12 Mai 22min

AI SEO Explained: How to Get Your Business Cited

AI search isn't coming, it's already here. ChatGPT, Google AI Overviews, Grok, Perplexity, these platforms are now answering your customers' questions before they ever click a link. And if your busine...

5 Mai 26min

In-House Marketing vs. Agency: Which Is Right for Your Business?

Most business owners are doing their own marketing and wondering why it's not working. The website's live, the blogs are going out, the social media's ticking along, but the phone isn't ringing. In th...

28 Apr 14min

What We're Seeing Across 100s of Aussie Businesses: The Economy's Real Impact

Search volumes are down 70-80% in some industries. Conversion rates have halved on top of that. Leads collapsing 10-20x. And most businesses are reacting by pulling their marketing spend, which is exa...

22 Apr 16min

The Real Cost of AI for Business: What Nobody Talks About

What does AI actually cost a business? Not just the $20/month subscription, but the real costs. API usage, server hosting, databases, and the hidden expenses that catch most people off guard.In this e...

15 Apr 19min

2026 Business Goals: Vision & Culture at DNHQ

Join DNHQ Directors, Jodi and Ben, as they give a cheeky peek behind the curtain about the goals for the agency in 2026. Sometimes warm and fuzzy, other times they could use a divorce lawyer... They e...

20 Jan 28min