Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch
Carl Gould #70secondCEO26 Jun

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time.

And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay.

And so the first part of this is, let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that.

But the number one communication you have with your clients, the most impactful communication and language you have with your clients, is your pricing strategy. It's your pricing. Okay.

Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence, and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch, and they charge $10,000 for a watch, they tell you who they are. Right.

But more importantly, they tell you, they tell the buyer who they are.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment ever...

11 Sep 1min

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value w...

4 Sep 1min

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

3 Sep 1min

Systems Slow the Pace—But Speed Up the Business

Systems Slow the Pace—But Speed Up the Business

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

2 Sep 1min

Turn Customer Complaints Into Your Biggest Competitive Advantage

Turn Customer Complaints Into Your Biggest Competitive Advantage

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints ar...

1 Sep 1min

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.    So...

31 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

28 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So Jim, what I would do is I would look at what would be favorabl...

27 Aug 1min

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