Fanatics VP Brandt Iden Reveals What's Next for Sports Betting | Martin Lycka's Safe Bet Show

Prediction markets, sports betting regulation and responsible gaming are reshaping the future of the US gaming industry.

At SBC Summit Americas 2026, Martin Lycka sat down with Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, to discuss the biggest issues facing the industry today.

The conversation explores the rapid rise of prediction markets, the importance of consumer protection and why regulated gaming remains the key to sustainable growth across the United States. Brandt also shares insights from his time helping to legalise online sports betting and iGaming in Michigan, one of the most successful regulated markets in America.

In this episode:
✅ The future of prediction markets and sports betting
✅ Why regulated gaming works
✅ Responsible gaming and consumer protection
✅ The evolving role of the CFTC and regulation
✅ How Fanatics is leveraging its sports ecosystem
✅ Lessons from building Michigan's iGaming market
✅ The battle against illegal operators
✅ Why states are increasingly looking at gaming expansion
✅ The opportunities and challenges facing the US industry

Can prediction markets and traditional sports betting coexist? And what does the next chapter of regulated gaming in America look like?

#iGaming #Fanatics #PredictionMarkets #GamingRegulation #SBCSummitAmericas #GamblingIndustry

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(54)

Canada's Gambling Revolution: Alberta, Ontario & What's Next? | Martin Lycka's Safe Bet Show

In this episode of The Safe Bet Show, Martin Lycka is joined by one of Canada's most respected gaming industry experts, Troy Ross, President of TRM Public Affairs.The conversation explores the rapid e...

12 Jun 25min

Responsible Gambling Isn’t Killing the Industry… It’s Saving It | Martin Lycka's Safe Bet Show

Is responsible gambling actually holding the industry back… or is it the key to its future?In this episode of The Safe Bet Show, Martyn Lycka sits down with Fisayo Oke (Founder & CEO of Gamble Alert) ...

21 Apr 20min

How Neuroscience & AI Could Transform Responsible Gambling | Dr Mary Donohue

In this episode of Martin Lycka’s Safe Bet Show, Martin is joined by Dr Mary Donohue, CEO of the Digital Wellness Center, for a powerful conversation on how neuroscience, technology, and behavioural s...

23 Jan 23min

Player Health, City Council Bid & The Fight for a National Helpline, with Marlene Warner

Marlene Warner, CEO of the Massachusetts Council on Gaming and Health, joins the show to discuss her career path, responsible gaming (RG) advocacy, and crucial industry issues.Warner holds a BA in soc...

19 Nov 202532min

Why personal stories define player protection, with SBC's Steve Hoare

Welcome to an improvised episode of the Safe Bet Show, where host Martin Lycka welcomes SBC Leaders Magazine Editor, Steve Hoare.The discussion centres on the SBC Player Protection Hub, which Steve is...

5 Nov 202537min

Leonardo Baptista on Brazilian Regulation, Payments & Explosive Growth

In this episode of Martin Lycka’s Safe Bet Show, Martin sits down with Leonardo Baptista, CEO of Pay4Fun, to explore the evolution of Brazil’s gaming and payments industry. Leonard shares his journey ...

25 Jul 202532min

Grainne Hurst on Gambling Act Reforms, Tax Threats & The Future of UK Betting

In the latest episode of the Safe Bet Show, Martin Lycka is joined by Grainne Hurst, CEO of the Betting and Gaming Council (BGC), who returns to the show after four years to share invaluable insights ...

16 Jun 202531min