Fanatics VP Brandt Iden Reveals What's Next for Sports Betting | Martin Lycka's Safe Bet Show
Prediction markets, sports betting regulation and responsible gaming are reshaping the future of the US gaming industry.At SBC Summit Americas 2026, Martin Lycka sat down with Brandt Iden, VP of Gover...
26 Jun 24min
Canada's Gambling Revolution: Alberta, Ontario & What's Next? | Martin Lycka's Safe Bet Show
In this episode of The Safe Bet Show, Martin Lycka is joined by one of Canada's most respected gaming industry experts, Troy Ross, President of TRM Public Affairs.The conversation explores the rapid e...
12 Jun 25min
Responsible Gambling Isn’t Killing the Industry… It’s Saving It | Martin Lycka's Safe Bet Show
Is responsible gambling actually holding the industry back… or is it the key to its future?In this episode of The Safe Bet Show, Martyn Lycka sits down with Fisayo Oke (Founder & CEO of Gamble Alert) ...
21 Apr 20min
How Neuroscience & AI Could Transform Responsible Gambling | Dr Mary Donohue
In this episode of Martin Lycka’s Safe Bet Show, Martin is joined by Dr Mary Donohue, CEO of the Digital Wellness Center, for a powerful conversation on how neuroscience, technology, and behavioural s...
23 Jan 23min
Player Health, City Council Bid & The Fight for a National Helpline, with Marlene Warner
Marlene Warner, CEO of the Massachusetts Council on Gaming and Health, joins the show to discuss her career path, responsible gaming (RG) advocacy, and crucial industry issues.Warner holds a BA in soc...
19 Nov 202532min
Why personal stories define player protection, with SBC's Steve Hoare
Welcome to an improvised episode of the Safe Bet Show, where host Martin Lycka welcomes SBC Leaders Magazine Editor, Steve Hoare.The discussion centres on the SBC Player Protection Hub, which Steve is...
5 Nov 202537min
Leonardo Baptista on Brazilian Regulation, Payments & Explosive Growth
In this episode of Martin Lycka’s Safe Bet Show, Martin sits down with Leonardo Baptista, CEO of Pay4Fun, to explore the evolution of Brazil’s gaming and payments industry. Leonard shares his journey ...
25 Jul 202532min
Grainne Hurst on Gambling Act Reforms, Tax Threats & The Future of UK Betting
In the latest episode of the Safe Bet Show, Martin Lycka is joined by Grainne Hurst, CEO of the Betting and Gaming Council (BGC), who returns to the show after four years to share invaluable insights ...
16 Jun 202531min
