From Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most p...
14 Aug 35min
We are back! Are You a Slave to Your Own Content?
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then ...
5 Aug 36min
The Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you ca...
10 Jul 14min
The Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn'...
3 Jul 21min
We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across ev...
19 Jun 22min
She Got 1 Billion Views in 30 Days (The System Behind It)
A creator just did almost a billion views in 30 days. One month. I had to put my phone down. But the number isn't the story. The story is what she built behind it... and the second I understood it, I...
12 Jun 19min
Monetizing Events & The 3 Phases Nobody Talks About
I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one thing: customers. We came home with zer...
4 Jun 23min
