How can marketers thrive in the second half of 2026?

How can marketers thrive in the second half of 2026?

In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.

Hosts Lucy Tesseras, managing editor, and Molly Innes, senior reporter, are joined by the Marketing Week editorial team to dig into the big stories of 2026 and the lessons brands should carry through to make a success of the next six months.


This episode spans everything from how marketers can find growth in a low-growth environment and influencer marketing transparency, to the evolution of AI search and B2B buying behaviours.


The team also discuss the industry’s career progression crisis and how it’s impacting parents, as well as a look at how marketers can improve their martech stacks.


This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.

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Episoder(171)

Is the marketing industry as progressive as it claims?

Is the marketing industry as progressive as it claims?

Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resol...

17 Jun 51min

Inside Diageo's World Cup marketing playbook

Inside Diageo's World Cup marketing playbook

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official...

9 Jun 28min

Nationwide and agency Mother on building a celebrated brand

Nationwide and agency Mother on building a celebrated brand

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...

4 Jun 46min

How Arla Foods transformed marketing capability with CMO Patrik Hansson

How Arla Foods transformed marketing capability with CMO Patrik Hansson

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marke...

27 Mai 43min

Why ‘outdated’ systems are harming parents’ progression

Why ‘outdated’ systems are harming parents’ progression

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed the...

13 Mai 30min

Rethinking transparency and accountability in digital advertising

Rethinking transparency and accountability in digital advertising

Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.Now, as certain social media platforms face claims that their algorithms are i...

20 Apr 39min

How are brand-influencer relationships evolving?

How are brand-influencer relationships evolving?

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid. In this edition of the podcast, we delve into topi...

7 Apr 28min

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