Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low.

It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard.

And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that.

But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the y...

26 Jun 1min

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Fire Yourself Upward: The Fast Track to Scaling Your Business  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once...

25 Jun 1min

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

The Power of Task-Level Clarity  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating...

24 Jun 1min

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you woul...

22 Jun 1min

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you...

19 Jun 1min

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, you...

18 Jun 1min

Carl-Gould-#70secondCEO-If You Don't Know Your Numbers, You're Losing Money

Carl-Gould-#70secondCEO-If You Don't Know Your Numbers, You're Losing Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.  I do this thing, remember I said I could show you how much money I can steal from y...

17 Jun 1min

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