Episode 335: Because She Stopped Drinking, She Became The Beyonce of the Birth World with Lisa Sykes

Lisa Sykes calls herself the Beyonce of the birth world, and once you hear her talk, you understand exactly why. She's the number one business coach for doulas, midwives, and birth professionals worldwide, and she built that entire identity by refusing to do things the way everyone told her she had to.

Lisa spent 15 years as a doula after leaving a corporate career in IT following a redundancy and a moment of clarity that sounds a lot like the moment so many of us have around alcohol, a sudden, undeniable knowing that this isn't it anymore. She trained, she built a doula business that booked out in its first month, and eventually pivoted into coaching other doulas and midwives on the business-side of things.

We get into what a doula actually is versus a midwife, why the birth world has historically undervalued itself, and how Lisa built a movement around the radical idea that supporting women through birth is not a lifestyle choice, it's a necessity, priced accordingly.

We also talk about her alcohol-free journey, which crept up on her gradually through marathon training in Dubai, and how stopping drinking unlocked a level of clarity and conviction that she says 10x'd overnight. Plus the real conversation about partner objections, and why Lisa thinks the "I need to ask my husband" conversation tells you everything you need to know about whether someone is the right client.

IN THIS EPISODE

• Why Lisa believes pricing your work as a necessity instead of a luxury changes everything about how people respond
• The marathon-training path that led Lisa to five years alcohol-free skyrocketing her business
• How a redundancy and a moment of total clarity led Lisa out of corporate and into entrepreneurship
• Why doulas and midwives have been historically underpaid, and how Lisa flipped that narrative completely
• How to handle the "I need to talk to my partner" objection
• The mantra Lisa and her husband have used through every big risk they've taken

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Find Lisa on instagram @lisasykesonline

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