Bvlgari Bvlgari Collection

Some watches become icons because of complications. Others become icons because of design clarity.

The Bvlgari Bvlgari watch is one of those rare cases where a simple idea changed the visual language of modern watchmaking.

In this episode of Watches and Politics — Series 3: Watch Books, I explore Bvlgari Bvlgari Collection, a book dedicated to one of the most recognizable watch designs to emerge from theItalian luxury world.

First introduced in the 1970s, the Bvlgari Bvlgari watch took inspiration from ancient Roman coins, placing the brand nameengraved twice on the bezel — an unusual move that transformed the watch into a bold statement of identity.

This episode looks at:

• the origins of the Bvlgari Bvlgari design• how Roman heritage influenced the aesthetic language of the watch• why branding became a central element of the design• the role of Bvlgari in bridging Italian design cultureand Swiss watchmaking• how this book documents the evolution of the collection• who should read this book — and who may expect a different kind of watch history

This episode connects directly to:

▶ Series 1 — watches as symbols of power, taste, and identity▶ Series 2 — voices inside the watch industry ▶ Series 3 — the books that define watch culture

Series 3 is the library of Watches and Politics — where watches are explored not only as machines, but as cultural statements.📌 Subscribe for weekly watch book episodes📌 Comment with your favorite Bvlgari Bvlgari reference📌Share with the friend who believes great design should be immediately recognizable#WatchesAndPolitics #WatchBooks #BvlgariBvlgari #Bvlgari #Horology