259. How to leverage your IP to scale, with Pamela Slim

In today’s episode, I get to talk with Pamela Slim, an expert for experts, who helps business owners leverage their IP to scale. Of course, you know that a book lives in that scale strategy, so we'll be talking about how your book can be a tool to package ideas, build awareness, and generate demand.

We talk about the specific point of view that you, as an expert, have and the process you go through in your business—questions you ask, models you share. We discuss about how to get really clear about your methods and how to codify them and scale your ideas.

Pamela Slim is an award-winning author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. The Pamela Slim Agency (PSA) specializes in productizing service businesses and the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net, which won the Best Sales and Marketing Book of 2021 from Porchlight Books.

If you’re a service-based entrepreneur or business owner, or maybe you’re a 9-to-5, and you really desire to someday run your own business (a beyond better life you imagine for yourself), this conversation is for you!

Get to know Pamela:

Book recommendation:

If You Want to Write: A Book About Art, Independence and Spirit, by Brenda Ueland

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To submit a question, email hello@stacyennis.com or join my email list http://stacyennis.com/join and fill out the form on the page.

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Episoder(276)

265. Replay | 3 Rules to Turn Your Big Idea into a Best-Selling Book

You’ve got a big idea—a message you know the world needs to hear. But how do you take that idea and actually turn it into a best-selling book?In this episode, I share the three rules every impactful a...

19 Aug 7min

264. Replay | How long does it take to write and publish a nonfiction book?

This week's episode is part of a series of replays while I'm on vacation (or "holiday," as they say in Europe!). Rita and I pulled together some of our favorites—and yours—to share while I'm away. Wit...

13 Aug 15min

263. Replay | Am I cut out to write a book?

6 Aug 5min

262. The author’s guide to a brand photoshoot

Your brand matters—because it’s how you show up for your clients, the spaces you want to be in, the people you want to be with. Quality photos are an asset for your business, especially if it’s an onl...

23 Jul 47min

261. The business of being a writer, with Jane Friedman

Many of you dream of making a living as a writer. Well, today’s episode features just the guest you need to learn from. Jane Friedman has spent many years in the publishing industry and knows a thing ...

15 Jul 55min

260. Finding your voice, with Adassa from Encanto

Today’s episode features a very special guest, Hadassa Candiani, known professionally as Adassa, whom you may recognize as the voice of Dolores Madrigal in Disney’s Encanto. In this vulnerable convers...

9 Jul 52min

258. The human side of publishing, with Emma Lowe of the London Book Fair

Everyone in publishing has their own love story with books, and today we get to hear from Emma Lowe, director of the London Book Fair (LBF). Emma and I will be discussing the importance of humanity an...

24 Jun 38min