The MSP Zone30 Aug 2023

MSPs Cautiously Optimistic about AI - Ep 262

Out of the Box MSSPs This story came to us from one of our friends, Brent Watkins. At first, I thought it was a joke, but upon a second look, it wasn't. Completely serious promo from a security vendor…become an MSSP in 1 day! Unbelievable? I assure you it is not (the claim, not actually becoming an MSSP in a single day). Talk to any legitimate MSP out there and they'll tell you being an MSP takes practice, focus, and execution of strategy. Claims like this one ultimately harm the MSP profession. Why do vendors make these claims? Am I anti-MDR? How do customers view this type of messaging? Still unsure about whether to call yourself an MSP? In a recent episode I addressed a member email where they asked the question whether MSPs should still be using the term MSP and managed services. Just as we published that episode I saw this article about 4 reasons businesses should consider using an MSP. Need I say more? Customers still use MSP and managed services The name MSP isn't your problem Companies afraid of the obligations associated with MSPs might want to avoid the term MSPs Cautiously Optimistic about AI In a recent webinar we discussed the pros and cons of artificial intelligence in a managed services practice. The real interesting stuff happened (as usual) in the Q&A where a lot of the MSPs said they were evaluating (or actually using) AI. But, there were a lot of restrictions about how they were planning on using it. AI has legitimate use for internal MSP operations Most MSPs hesitant about using AI in any customer interfacing way

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