Joseph Turow, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age" (U Chicago Press, 2026)

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke—and isolated—place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction.The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age (University of Chicago Press, 2026) shatters common beliefs about advertising history by showing that individualized ads are not new. Today’s AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy. A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(2286)

Alexandre Frenette, "Blame the Intern: On (Not) Breaking Into the Creative Economy" (Princeton UP, 2026)

Who gets to be a creative worker? In Blame the Intern: On (Not) Breaking Into the Creative Economy, (Princeton University Press, 2026) Alexandre Frenette, an Assistant Professor of Sociology at Vande...

6 Jul 43min

Gajendran Ayyathurai, "Tamil Buddhism and Brahminism in Modern India: Deep Resistance Against Caste" (Oxford UP, 2026)

Tamil Buddhism and Brahminism in Modern India: Deep Resistance Against Caste (Oxford University Press, 2026) explores Tamil Buddhism in modern India, focusing on its emergence as a response to caste...

4 Jul 1h 36min

Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

Privatising Humanity: How Our Essential Human Needs Became Financial Assets (Manchester UP, 2026) is the latest book from Dr Kate Bayliss, a Senior Research Fellow in the Department of Economics at...

1 Jul 48min

The Once and Future Republic: On Cicero, Locke, and the Making of America with Michael C. Hawley

In preparation for the 250th anniversary of America’s founding, it would be wise to look back at the ancient thinkers and writers who helped inspire its early leaders. Perhaps the preeminent role mode...

1 Jul 1h 19min

Charles J. Stivale, "Unfolding the Deleuze Seminars, 1970–1987: Summaries and Commentary" (Edinburgh UP, 2025)

From the inside flap: “A rich resource of Deleuze’s research that is unavailable in his published writing Includes summaries of 216 seminar sessions available in transcripts and recordings Sum...

25 Jun 1h 43min

The Honesty Crisis: Preserving Our Most Treasured Virtue in an Increasingly Dishonest

Research shows that honesty is the single most important characteristic a person can possess when it comes to liking them, respecting them, and understanding them. But honesty is eroding in many areas...

25 Jun 49min

Hilary R. Buxton, "Disabled Empire: The Colonial Body in First World War Britain" (U Chicago Press, 2026)

Disabled Empire: The Colonial Body in First World War Britain (U Chicago Press, 2026) examines how imperial precedents and racial ideologies shaped the medical treatments that the British state offer...

24 Jun 1h 13min